The LinkedIn Playbook: How Startup Founders Can Stand Out & Scale

Most startup founders either ignore LinkedIn or use it as a glorified job board. But when done right, LinkedIn can be a powerful engine for growth, brand-building, and customer acquisition. In this Mucker Growth Session, LinkedIn growth experts Alec Paul (Founder @SalesBrand) and Kyle Williams (Founder @Brickstack) will take you beyond the basics and show you how to leverage LinkedIn strategically to build credibility, attract customers, and drive meaningful conversations—without spammy outreach or generic content.

This session will cover:

– Positioning yourself as a thought leader (even if you’re just starting out)

– Crafting content that actually drives engagement and leads

– Avoiding common LinkedIn mistakes that make founders invisible

– Tactical steps you can implement right away to start seeing results

If you’re a founder looking to stand out, build authority, and turn LinkedIn into a real growth channel, this session is for you. This webinar won’t be available for replay, it’s a one-time opportunity to get the best playbook for LinkedIn, don’t miss out! Speakers: Alec Paul – Founder @ SalesBrand Kyle Williams – Founder @ Brickstack Tony Yang – Head of Growth at Mucker