Fireside Chat with JK McKnight, Founder of Brandjam and Art of Impact

Join us for our March Fireside Chat with JK McKnight. JK will share how is leveraging lessons learned over the past 20 years as the founder of the legendary Forecastle Festival and Art of Impact to scale his new startup – Brandjam.

We look forward to seeing you at TEN20 Craft Brewery on Wednesday, March 20th at 5:30 PM!

Tickets are FREE, compliments of our sponsors.

Meet JK

JK McKnight is an entrepreneur, writer, producer, consultant, community builder, and environmental activist.

He graduated from St. Xavier High School and attended the College of Charleston, Bellarmine University, and the University of Louisville.

In 2017, JK was named “Southerner of the Year” by Southern Living.

He is best known as the founder of The Forecastle Festival, one of the nation’s premier outdoor festivals that draws 75,000 fans for a weekend celebration of music, art, and activism®. The Forecastle Festival was created in 2002 as a small community gathering in Louisville, KY, and has grown into a major, international attraction, with over 70,000 attendees from 2,192 cities, 49 states, and 6 countries. Outside Magazine hailed it as one of the “Top 10 Festivals in the Country” while Rolling Stone deemed it one of the “Coolest Festivals in America”. Additional accolades have followed from The New York Times, LA Weekly, SPIN, Garden & Gun, Outside Magazine, Southern Living, and more. It annually posts an economic impact of over $15 million on the City of Louisville. 

He is also the founder of the Forecastle Foundation, an international environmental 501(c)(3), dedicated to protecting and connecting the world’s natural awesome. It works by partnering with grassroots organizations to conserve the richest reservoirs of life left on the planet. These biodiversity zones, known as “hot spots”, cover just 2.3 % of the Earth’s surface, yet account for 77 percent of all vertebrae species and 50 percent of all plant life. They play a vital role in regulating world temperatures and are highly threatened due to a variety of factors, including development, deforestation, pollution, poaching, and a variety of unsustainable agricultural practices.

Art of Impact is an experiential agency specializing in festival consulting, experiential marketing, and nonprofit partnerships. Combined, all three form a new marketing model helping brands engage Gen Z and millennials effectively, while positively impacting their lives and communities. 

Brandjam is JK’s latest venture. This startup is a powerful data activation solution for the Beverage Alcohol industry